A Category Innovation in the Pharma aisle

I discovered this brand called “help” on the PSFK newsletter. They adopt a no-nonsense approach to simple medical maladies, strongly delivered through the naming of the products, such as Help I have a Headache or Help I cant Sleep. 

The simplicity continues through to product packaging which is distinctly minimalist.

Check out their website which definitely lives the brand ethos. They have a fun section called Help I’m Bored, where they offer useful advice for any life problem.