One or the great challenges after having an idea is to know which truly have promise. This can be a rather subjective exercise. One company has introduced a rather innovative solution called the Nosco IdeaExchange. How it works is, company employees can load up ideas onto an internal idea intranet, then fellow employees show support for an idea by buying shares in the idea. Ideas with potential rise in value, poor ideas go nowhere. The software called Nosco not only involves all staff in innovation, they are both creators and evaluators of innovation. Brilliant idea!