Strategic Marketing Conference 14-15 July 2011

Check out this 2 day Strategic Marketing Conference being put together by Singapore Institute of Management.

I will be speaking on 14 July on Product and Marketing Innovation Strategies:  One of the few sources of organic growth left to many firms is through product or service innovation. But having a quality pipeline of viable ideas for execution does not come naturally to companies. Fast-track your Innovation Quotient with 10 simple lessons borrowed from leaders in consumer innovation. Key lessons include separating innovation work from the day-to-day pressures of work, involving everyone who can enable or derail progress, and fully engineering the innovation process from discovering an Innovation Challenge to testing idea viability.

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