Change is hard. And at its core, Innovation is about Change. Think how hard it is to make change in your personal life, now magnify that difficulty by the power […]
IE Singapore in partnership with Invitro held a one day Innovation Seminar for Singapore businesses. The key focus of the seminar was to show how brands and products we take […]
Whether you are trying to solve a seemingly gargantuan problem or simply looking for a fresh stream of ideas or thinking, try an interventionist approach using group facilitation. We call it a […]
Great brands INSPIRE customers with their BELIEFS not with their PRODUCTS and SERVICES. Great brands have PURPOSE, we as consumers want to join them in their purpose. Great brands tell us WHY they do what they do. Then they tell us HOW they do it and finally WHAT they sell.
Thinking about the next 10 years for your business or category can be complex stuff. So many forces in the broader environment could make life easier or miserable for your […]
Innovation which drives demand for a businesses products and services requires more than smart thinking and hard work it requires a style of problem solving which uses imagination to make […]
One simple model for discovering new product and service opportunities is the SYSTEMATIC INVENTIVE THINKING SYSTEM used by the likes of J&J. The model asks ideators to suspend judgement for […]
I discovered this brand called “help” on the PSFK newsletter. They adopt a no-nonsense approach to simple medical maladies, strongly delivered through the naming of the products, such as Help […]