Creativity is piercing the mundane to find the marvelous according to Bill Moyers I believe Humans are hard-wired to create. Creativity is a state of mind rather than a special […]
“The important and difficult job is never to find the right answers, it is to find the right question.” Peter Drucker.
From young we learn the value of the right Answer. Questions are the domain of authority, they are posed by parents, educators and later on bosses. We spend a large part of early life learning the Answers to Questions, preparing ourselves for the highest level of Questions and Answers: Examinations. The average new recruit has had to pass more than 500 significant tests to get into their chosen career. This pre-ocuppation with Test and Answers creates an Answer Culture which we carry with us into life. We fear the unanswerable Question. It’s only by asking many though-provoking question about a presenting problem that we are able to formulate the final and Queen of Innovation Questions, the HOW MIGHT WE question.A HMW question when crafted well holds two things:
An understanding of the underlying problem AND it opens the door to where the answer might lie (provides direction).
A good HMW statement should enliven your brain and start ideas flowing. A weak HMW statement, feels heavy and leaves you in problem territory with no doors to the solution.
Marketing’s relationship with creativity is changing. Years ago, Creativity lived outside the marketing department in the worlds of packaging design and advertising. Today brand managers and communications professionals are embracing […]
Collaboration is a key to the successful genesis and implementation of change in any organisation, and Innovation is essentially about being comfortable with change. Collaboration occurs when everyone shares knowledge […]
Change is hard. And at its core, Innovation is about Change. Think how hard it is to make change in your personal life, now magnify that difficulty by the power […]
As someone who has lived in the world of branding and ideas for a long time, I am constantly astounded as to how few senior management really understand what a […]
Over the past 2 days I had the pleasure of facilitating a session on “Leading Innovation”. Course materials were prepared by the AMA with FutureThink. Key points: Think of innovation […]
Whether you are trying to solve a seemingly gargantuan problem or simply looking for a fresh stream of ideas or thinking, try an interventionist approach using group facilitation. We call it a […]
The nature of organisational work is that it is: serious, stressful, routine, and draining. This is the exact opposite of the conditions required to encourage individual creativity. According to Harvard […]
“We’re starting to see the beginning of a new world order,” says James P. Andrew, the head of Boston Consulting Group’s innovation practice. “Increasingly, rapidly developing economies, led by China, […]