Preparation for innovation is the most critical step in the process. This is where the brand’s issues direct where innovation can help the business. Get this wrong an you are innovating […]
Author Michael Schrage termed the way innovators create as “Serious Play”. In Serious Play he writes, “When talented innovators innovate, you don’t listen to the specs they quote. You look […]
According to David Kord Murray author of Borrowing Brilliantly all creative ideas are copied, his reasoning being that the materials used to construct an idea are other ideas. “You can’t make […]
There are plenty of free or almost free tools available on the web to the resource strapped marketer innovate their brands, products and even marketing programmes.
The launch of the Apple iPad this week reminds me that successful Innovations need not be so new after all. Here’s a look at a few product launches where the […]
Last year I proposed 10 simple words to add to your brand or product idea lexicon. The first 5 words were: 1. Mentoring 2. Good 3. Anarchy 4. Negative 5. […]
Places of Inspiration – While the net can be an infinite pool of inspiration, here are some “designed to inspire” and innovation management resources that I have found useful. 1) […]