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Category Archives: Idea Inspiration

Innovation Spade Work

April 15, 2010by Angela Koch 1 Comment

Preparation for innovation is the most critical step in the process. This is where the brand’s issues direct where innovation can help the business. Get this wrong an you are innovating […]

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Idea Inspiration, Innovation Tools

Innovation is Serious Play

March 22, 2010by Angela Koch

Author Michael Schrage termed the way innovators create as “Serious Play”. In Serious Play he writes, “When talented innovators innovate, you don’t listen to the specs they quote. You look […]

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Idea Inspiration, Invitro Trigger Cards, Serious Innovation Play

Innovation is about borrowing brilliantly

March 20, 2010by Angela Koch

According to David Kord Murray author of Borrowing Brilliantly all creative ideas are copied, his reasoning being that the materials used to construct an idea are other ideas. “You can’t make […]

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Idea Inspiration, Innovation Tools, Product Innovation

DIY Marketing Innovation

February 8, 2010by Angela Koch

There are plenty of free or almost free tools available on the web to the resource strapped marketer innovate their brands, products and even marketing programmes.

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Corporate Creativity, Idea Inspiration, Innovation Tools, Invitro Innovation Tools, Invitro Trigger Cards, Marketing Innovation

Innovations need not be so New

January 29, 2010by Angela Koch

The launch of the Apple iPad this week reminds me that successful Innovations need not be so new after all. Here’s a look at  a few product launches where the […]

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Idea Inspiration, Product Innovation

Ideation Trigger Cards

January 16, 2010by Angela Koch 4 Comments
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Creative Problem Solving, Idea Inspiration, Innovation Tools, Invitro Trigger Cards

Another 5 Words to Provoke Ideas (Part 2)

January 6, 2010by Angela Koch

Last year I proposed 10 simple words to add to your brand or product idea lexicon. The first 5 words were: 1. Mentoring 2. Good 3. Anarchy 4. Negative 5. […]

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Idea Inspiration, Innovation Progress, Innovation Tools, Product Innovation

6 free (or inexpensive) Innovation resources

November 5, 2009by Angela Koch

Places of Inspiration – While the net can be an infinite pool of inspiration, here are some “designed to inspire”  and innovation management resources that I have found useful. 1) […]

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Citizen Creativity, Corporate Creativity, Creative Problem Solving, Evaluating Ideas, Idea Inspiration, Innovation Management, Product Innovation

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Angela Koch Chief Ideas Facilitator


INVITRO is an Ideas & Innovation Consultancy that believes that breakthrough solutions are achieved by imagining rather than rationalising. And that fresh ideas only follow a fresh view of the problem.

It's our mission to make business more creative in how they overcome problems and seize opportunities.

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