Author Michael Schrage termed the way innovators create as “Serious Play”. In Serious Play he writes, “When talented innovators innovate, you don’t listen to the specs they quote. You look […]
There are plenty of free or almost free tools available on the web to the resource strapped marketer innovate their brands, products and even marketing programmes.
One simple model for discovering new product and service opportunities is the SYSTEMATIC INVENTIVE THINKING SYSTEM used by the likes of J&J. The model asks ideators to suspend judgement for […]