Imagine you have just been tasked to overhaul an ailing product or service, you could spend time improving all aspects, but this is time consuming and costly so how can […]
Albert Einstein nailed it when he said “We can’t solve problems by using the same kind of thinking we used when we created them”. Vivid Thinking requires that we drive a hyper-clarity on the problem, this clarity is fuelled by using illustrations and pictures.
Marketing’s relationship with creativity is changing. Years ago, Creativity lived outside the marketing department in the worlds of packaging design and advertising. Today brand managers and communications professionals are embracing […]
The nature of work is changing. We operate in hyper competitive and complex contexts and our jobs are more specialised than ever. No longer can a few great thinkers in […]
Change is hard. And at its core, Innovation is about Change. Think how hard it is to make change in your personal life, now magnify that difficulty by the power […]