Marketing’s relationship with creativity is changing. Years ago, Creativity lived outside the marketing department in the worlds of packaging design and advertising. Today brand managers and communications professionals are embracing […]
This was the opening presentation at the SIM Strategic Marketing Forum on 14 July 2011 delivered by Angela Koch, Chief Ideas Facilitator at Invitro Innovation.
Check out this 2 day Strategic Marketing Conference being put together by Singapore Institute of Management. I will be speaking on 14 July on Product and Marketing Innovation Strategies: One of the […]
A Brand is simply a means to an end. A tool to nudge you closer to your business ambition. So when thinking about your brand, don’t start with a blank sheet of paper, think about your business challenge, then how the brand can help serve that business challenge.
Our Left Brain approach to business makes us predisposed to solving problems by rational means. So when we face a problem like “How do we get people to drink more […]
Over the past year I have captured Invitro’s Human Approach to Ideas and Innovation in this self-published book called INCITING IDEAS: A Handbook for Marketing Innovation. You can read (free) […]
The proliferation of digital contact points has created a significant tipping point for marketing, shifting the balance of power towards consumers and away from large corporations. Historically brands were built […]
Invitro helps to empower organisations to manage the culture that smooths the path to innovation and to empower people with the strategy, processes and tools to make innovation a reality. […]
Many companies today have fewer competitive options, with the only path to generate greater revenues and profits is to GROW. One of the few sources of organic growth left to […]
Upcoming Workshop: 21-22 May 2012, Kuala Lumpur. Find out more from Training Organisers IBN International. Take a look at the a previous run of this Product & Marketing Innovation Workshop: The […]