Visualising the Customer Journey for Innovation
Imagine you have just been tasked to overhaul an ailing product or service, you could spend time improving all aspects, but this is time consuming and costly so how can […]
Imagine you have just been tasked to overhaul an ailing product or service, you could spend time improving all aspects, but this is time consuming and costly so how can […]
Check out this 2 day Strategic Marketing Conference being put together by Singapore Institute of Management. I will be speaking on 14 July on Product and Marketing Innovation Strategies: One of the […]
Change is hard. And at its core, Innovation is about Change. Think how hard it is to make change in your personal life, now magnify that difficulty by the power […]
IE Singapore in partnership with Invitro held a one day Innovation Seminar for Singapore businesses. The key focus of the seminar was to show how brands and products we take […]
Invitro in conjuction with IE Singapore will be conducting an intensive 1 day seminar on innovating your branding and marketing on 13 December 2010. Workshop is facilitated by Invitro’s Director […]
Over the past year I have captured Invitro’s Human Approach to Ideas and Innovation in this self-published book called INCITING IDEAS: A Handbook for Marketing Innovation. You can read (free) […]
Over the past 2 days I had the pleasure of facilitating a session on “Leading Innovation”. Course materials were prepared by the AMA with FutureThink. Key points: Think of innovation […]
Invitro helps to empower organisations to manage the culture that smooths the path to innovation and to empower people with the strategy, processes and tools to make innovation a reality. […]
Upcoming Workshop: 21-22 May 2012, Kuala Lumpur. Find out more from Training Organisers IBN International. Take a look at the a previous run of this Product & Marketing Innovation Workshop: The […]
The next series of Innovation Courses I will be facilitating are being offered by the AMA, the course is titled: Leading Innovation:Creating and Sustaining a Culture of Growth. The course is […]
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